Trolley Books was founded in 2001 by Gigi Giannuzzi, and quickly gained a reputation for publishing award-winning stories in photography, photojournalism and contemporary art, forging relationships with some of the world’s most renowned artists and photographers, as well as discovering new and unseen talents. 

In particular three books were published with the esteemed photojournalist Philip Jones Griffiths, and also the first books of Alex Majoli, Paolo Pellegrin, Stanley Greene, Adam Broomberg and Oliver Chanarin, Robin Maddock and Alixandra Fazzina. In 2005 Trolley Books received a special commendation from the Kraszna-Krausz Book Awards for its outstanding contribution to photography book publishing; for an exceptional and extraordinary group of books exploring a range of difficult subject matter…Trolley’s beautifully designed and produced books have a real sense of conviction and purpose that sets them apart.

In 2011 Trolley marked its 10th anniversary by moving in to new premises and establishing the contemporary art gallery TJ Boulting in Fitzrovia, central London. Shortly after in 2012 Gigi died from cancer, and Trolley and TJ Boulting are continued today by Hannah Watson, who had worked with him since she joined Trolley in 2005. After he died the first book Trolley published was ‘Trolleyology’, a celebration of every book published in over ten years since our inception, with contributions from the worlds of photography, art and publishing, The book was launched in Venice during the Venice Biennale 2013 and was exhibited at MACRO, Rome.

In 2016 Trolley celebrated our 15th anniversary at the Italian Cultural Institute, London. Both books and gallery can be found today in our historic Grade II* listed building at TJ Boulting. Recent awards for the books include at the Paris Photo–Aperture Foundation PhotoBook Awards for Siân Davey's Looking For Alice (2016) and Maisie Cousins's Rubbish, Dipping Sauce, Grass Peonie Bum (2019).